eBay® Case Study

Problem:

 1) Get eBay® developers to attend a 6-day eBay® Developer Conference, and
2) Launch the eBay® Solutions Directory.

Solution:

 Create a unique developer recruitment process to include pre-event attendance confirmations and initiate a directory sales program.

Result:

 Increased developer registration by 32% over estimates and obtained more than 100 new directory listings.

-Client Testimonial-
"WITHIN THE SPAN OF TWO WEEKS, [DJM] HELPED US TO DEFINE AND EXECUTE A HIGHLY EFFECTIVE TELEMARKETING CAMPAIGN THAT RESULTED IN OVER 100 NEW DIRECTORY LISTINGS. THE QUALITY OF THEIR ACCOUNT MANAGEMENT, FOLLOW-UP, AND COMMUNICATION WAS SUPERB. THAN YOU VERY MUCH FOR A JOB WELL DONE!"
  --R. Chatwani, Manager
  Platforms Strategy, eBay, Inc.

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